If you are a beginner and don’t know anything about Google Analytics, this guide is for you.
But what if you are quite familiar with it? Don’t close the web page yet. I’m sure that you will find a couple of new terms or insights that you haven’t had time to get acquainted with. How is that even possible? Believe me, if you haven’t switched to Google Analytics 4 yet, it’s possible.
Over the past few years the way we do keyword research has changed greatly.
In the early days, keyword research was simply finding a few very high search volume keywords and stuffing your content as much as possible. But over time search algorithms got smarter, more focused on search intent and information accuracy.
The latest algorithm DeepRank in combination with natural language processing provides even more accuracy to show the most relevant search results possible.
Search engines have been evolving and getting more complicated for years - implementing Machine Learning (ML) and Natural Language Processing (NLP).
This guide fully covers why DeepRank and NLP will have a huge impact on SEO and how to be prepared for the future that is already here.